Uses
Create buzz - Virtual Reality is an attention grabber and will have people talking about what they experienced at your booth.
Drive the conversation with badge scanning - Once a potential lead experiences your VR world, they will be captivated to hear more and more likely to be captured into your sales funnel.
Brand positioning - Participants experience full immersion with your product and lifestyle, helping you position your brand as you wish and ultimately creating an emotional connection between the participant and your brand.
Benefits
Increased foot traffic
Brand awareness
Sales generation
Social media interaction
Trade show awards
Tips
Keep your demo between 1-3 minutes to allow time for as many participants as possible to experience VR
Use motion experiences wisely as it may cause nausea in those who are new to VR
Ease people into the experience, it can be intense for first time users
VR can fit in spaces as small as 5 x 5 or can expand based on the size you need