Uses
Demo products - Attendees can demo products that aren't available yet, see spaces that haven't been built yet and much more
Virtual Attendance - Headset owners can login to and attend the event as if they are actually there
Event Marketing - Attract visitors to your event ahead of time with VR activations at other locations
Memorable Experience - Virtual reality is one of those things at events that many people haven't tried before, if your event is the reason they tried it for the first time, they are sure to remember
Benefits
Capture a larger audience with virtual attendance
Show off future products to potential buyers or investors
Create a focal point of interest at your event
Tips
Combine fun VR experiences with ones that relate to your brand to create a holistic experience for your guests
Don't use VR just because it's the trendy thing to do. Do it to make your event more memorable.